w make78 - Learn LinkedIn - How to Build your Living Resume, Książki IT

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Joshua Sherman
Edited by Justin Pot
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LEARN LINKEDIN
Table Of Contents
Introduction
4
1. What is LinkedIn?
5
2. What is a Living Resume?
7
3. LinkedIn 101 - Setting up your account
9
4. Proiling Yourself
12
5. Networking – Get From Third to First, Fast.
15
6. Establishing that “Living Resume”
17
7. Recommendations, Your Contacts & More
19
8. Finding People, Wrapping it Up
21
Know everything you should know about the latest in professional networking.
Build relationships, expand your network, and achieve more.
Utilize the fastest growing professional social network out there to build yourself a pow-
erful living resume that grows with you, establishes and helps you build networks, and
achieve greater opportunities. Use this can-do guide to get the tools you need to succeed,
and maximize the potential out of your LinkedIn account.
JOSHUA SHERMAN
3
LEARN LINKEDIN
Introduction
Unless you’ve been under a rhetorical rock for the past six years, you’ve probably heard about
Though it’s
only one of many fast growing social media sites out there, including Twitter, Facebook, and so on, LinkedIn is the one
you probably use the least.
That makes sense. Many don’t realize how effective LinkedIn can be as a source of information, resources, or even
future opportunities. Unlike other social media sites, which let you see reposts of Reddit from your friends or to get
the latest and greatest updates regarding how Mary-Ann checked in at Starbucks, LinkedIn instead focuses on your
professional world, allowing you to build a network of professionals and enjoy the countless perks that can come with
that.
LinkedIn is a way for you to meet other professionals, build relationships, and perhaps ind yourself new opportuni-
ties in ways you’d never expect. If building a living, breathing, online demonstration of your expertise and interests for
potential clients and bosses alike sounds good, keep reading.
In this manual, we’ll show you how to set yourself up on LinkedIn, establish your account, and develop your “living re-
sume” in an easy step by step process. Those of you who have no clue about LinkedIn or how it works, fear not! We’ll
go over must-know tips and information to ensure you don’t make any mistakes. For those of you a little seasoned in
the LinkedIniverse, feel free to read on: you will learn some new tricks, or how to better personalize or develop your
living resume.
Before we dive into LinkedIn, all of its features, and the concept of a living resume, let’s irst go back to basics, and
start with understanding
just what
LinkedIn actually is.
JOSHUA SHERMAN
4
LEARN LINKEDIN
1. What is LinkedIn?
Before we can walk, we must crawl. And before we crawl, we should probably
have some hands and feet to crawl with.
Just like tackling any other project you’ve worked on before, it’s always best
to have a little background information. Nothing fancy, like what color under-
wear the CEO wears, but some general background knowledge can help you
understand what LinkedIn is exactly, who it is for, and perhaps even a little bit
of fun information for your next talk at the water cooler.
LinkedIn was founded in 2003 by Reid Hoffman, an entrepreneur who made
his name as an executive at Paypal and as owner of his own social media
site, Socialnet, a dating website. Where Hoffman got the idea of “Professional
Networks” from dating sites is beyond me, but the site had a quiet start in
2003, a good year before Facebook and three years before Twitter.
While LinkedIn started earlier than the other popular social media sites, its professional atmosphere has, for a long
time, scared off new visitors that the more casual Twitter and Facebook built their brands on. Despite this, its niche
control of a now fast growing market (in the wake of the recent recession) made LinkedIn an important hub for execu-
tives and professionals alike, all seeking an edge in a uncertain market.
Since 2008 LinkedIn
, now growing to the number 12 spot on the analytics website Alexa, just be-
hind Twitter at #9, and not necessarily far from Facebook’s #2 spot. Considering LinkedIn generates over $150 million
a month in advertising revenue, the site has been fairly successful in recent years.
Since their IPO in 2011, LinkedIn markets itself openly, focusing on new markets and methods to attract customers to
use their classiied and networking services to ind potential employers or employees. This is good news: it makes the
pond ever bigger, providing more potential for its users. Who knows what the next 6-12 months will bring for LinkedIn,
JOSHUA SHERMAN
5
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